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About Us

David & Ellen Picture

Racing is our passion  

But Data is our business. We live and work in the wine country of California’s central coast. After careers in the high-tech world of Silicon Valley, we’ve built a facility that provides a great place for us to work on the customer projects we enjoy, and still do some of our own racing as well.

We began selling data acquisition systems and parts in 2001, with Ellen working full time, and David helping nights and weekends with tech support and wiring projects. By 2007 it was clear the business was about to outgrow the home office/shop in Sunnyvale, and we began planning the move to Paso Robles and the construction of a building to house the business.

Throughout 2008 we kept the business running while building a house on the same property as the new Veracity Racing Data shop. In early 2009, we moved into the house, and finished the Veracity Racing Data offices.

Today, we enjoy a short, beautiful commute down the driveway to the office. We have a fantastic place to work on race cars, and a clean bright lab to work on wiring harnesses. We have a wonderful view of the oak trees and wildlife out the window. We try to make it to the track with David's Van Diemen and Ellen's Stohr prototype sports racers whenever possible.

Office Location:
Veracity Racing Data
5505 Linne Rd
Paso Robles, CA 93446

Ellen Ferguson:
David Ferguson: